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STZ Podcast

credit attributed to http://www.flickr.com/photos/thetechbuzz/

Roberto Hoyos is the Founder of Throwboy.com where he makes geeky tech pillows.  He also has a podcast called For The Geek.  Recently, I had the opportunity to chat with him about how he’s seen a difference in sales on his pillows just from using social networking sites.

As with most of my guests on the podcast, Roberto and I also discussed the importance of community and interacting with your fan base.  Granted I get into this conversation with a majority of my guests, but not everyone is going to have the same outlook and it’s good to get all perspectives.

I also asked Roberto quite a bit on how technology has played a roll in his business.  Since he is making a product and for the most part does it all on his own, technology is going to play a roll here.  He gives us insight on how he came up with the brand name and some future plans with the company!

Do you own one of Roberto’s pillows?  If so, what do you think of it?  What did you think of his story on how he came up with the brand name?  I thought it was really creative and it’s definitely helped him gained recognition on the internet especially since he has made pillows for some well known internet celebrities.  I hope you enjoy the interview.

Further reading:

Jordan Cooper Interview – Being Transparent On Social Networks

Andrew Warner Interview On Using Social Networks To Get Interviews

Skype – The Technology With So Much Potential

T.S. Elliott Interview – How Are People Using Twitter?

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