Posted on Friday, 12th August 2011 by Frank

Do you feel that when a celebrity or major brand thanks their fans/consumers that it’s meaningless? They sound so generic and it really doesn’t connect with you? Well, what can be done to restore value in saying thank you? Are there any brands or celebrities that no how to create an emotional connection?

Tags: appreciation, brands, celebrities, connecting, gary vaynerchuk, melina perez, thank you
Posted in Customer Engagement | Comments (23)

Posted on Tuesday, 13th April 2010 by Frank

The following audio interview is one I did with Chris Pirillo where we discussed whether or not brands were using social networks properly to build their brands. Do you feel major companies, like Best Buy, are properly engaging with their consumers to build brand equity? We go through multiple facets of social media in this interview, so you will definitely want to listen! Enjoy!

Tags: brand building, brands, businesses, chris pirillo, companies, interaction, interview, social media, Social Networks
Posted in Social Networks, STZ Podcast | Comments (2)