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If you’re looking for the most straight forward, no nonsense way to stand out and build your online presence, you can look no further than Seth Godin.  Seth first started online back in 1976 when he sent his first email.  He’s a no b.s. kind of guy and in this episode of the STZ Podcast, he throws the 411 at all of us on how to truly stand out in a crowded Internet so that we can build our communities online in a polite and honest way.

Think about how you’re connecting with people online today, whether it be through Twitter, Facebook, email, or some other platform.  Do you feel like nobody is listening to you?  Have you heard the same advice from too many people? Well, if you answered yes to either of those two questions, Seth will let you know what he’s done to build a community around his teachings.  Seth’s way of operating online and in the world is to help other people and have them learn from his experiences.  With that being said, here’s the topics we cover in this episode:


  • Narcissism online.  How long has it REALLY been going on for?
  • You get what you put into it when it comes to connecting with other people.
  • How can I contribute today?  The most important question to ask yourself.
  • People faking the act of generosity online simply to make money is a problem.
  • Do something that’s uniquely YOU and then you have no competition.
  • To succeed online, treat it like an art – do something that’s never been done.
  • Comment sections – mostly trolls who want to hear themselves talk.
  • The power of connecting with people through your writing.
  • Stepping out of your comfort zone to reach your full potential.
  • Find people to help (in forums for example) and guide them.


I hope you enjoy the interview with Seth and after you listen to it.  In the comments, let me know what you’re going to do to help someone that follows the work you do or how you’re going to be proactive to help someone else!

Seth talks a lot about being helpful in this interview and so many people online are always trying to tell you how to do something and when they do that, Seth says, “If someone is telling you how to do something (in reference to the scam products online), we can find someone cheaper to do it.”  Very interesting point and something to think about.

If you enjoyed this episode, please subscribe to the podcast in iTunes and leave us a review!