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STZ Podcast

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Forewarned: Strong Language (It’s all about being authentic and who you are!)

In this interview, I talk with Jordan Cooper of Not A Pro Blog.  Jordan is a comedian and blogger who likes to inject his humor into the ways we look at social media and blogging.  His humor is very sarcastic and he is brutally honest.  He won’t sugar coat anything.  We discuss how he has used social networks to build his brand and most importantly his thoughts on being transparent and authentic on social networks.

Jordan believes that if you want to broadcast that you are, “taking a crap” – you should do so.  He dislikes as much as I do when people say you need to use social media in a certain way.  Use it how you want is what he suggests.  It shows your personality and tells everyone you aren’t being fake.  That’s one of the biggest problems with people on social networks is that they try to be someone they’re not.  The moment you do this, you are doomed because people will see right through it.

One of the examples that Jordan uses is that it’s not necessary to say to someone all the time, “thanks for the retweet.”  At first I was a little puzzled by this.  However, he explains if you do that all the time, how thankful are you really for the individual sharing what you wrote.  Don’t get him wrong, he believes in interacting with people.  It should be done by everyone and businesses, but be authentic.  If it warrants a response, RESPOND!

Users shouldn’t feel ignored when someone doesn’t respond to what you said because they may have felt there’s nothing they can respond with.  If you add something valuable to the conversation, they will respond.  According to Jordan, responding just for the sake of responding is not authentic.   He says that people are using social media tools to make money; that’s the primary purpose.  You interact with people to build a loyal customer base in hopes that they build trust with you to buy your product or service.  Although, he does mention that it’s perfectly fine if you’re not looking to make money, but many others are.

Jordan’s style may not be for everyone, but I understand and appreciate his perspectives as a fellow New Yorker.  As mentioned earlier, he’s a comedian and has a different approach to how he views things.  Although, he’s intelligent and shares some great stories in this interview.  Did you get a lot out of it?  How did you like his delivery?  What were your overall thoughts?

Further reading:

Me Being Interviewed By TheNerdTV On Social Networking Strategies

Love It And Your Audience Will Love You

Andrew Warner Interview On Using Social Networks To Get Interviews

5 Tips For Using Social Media

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