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foursquare logo Foursquare Day – A Case Study in Awesomeness

This is a guest post by Nate Bonilla-Warford, OD

Right this moment, as I sit here at my kitchen computer with my wife and kids asleep upstairs, I am having the time of my life. Although I’ve been a blogger for years, have experience with lots of social networks, have read countless books and blogs, and been to conferences, I do not feel that I have ever really understood the almost limitless power of social media until the last few days.

Not too long ago, I had a neat idea. This, in and of itself, is no big thing. I have neat ideas all the time: funny puns, oxymoronic expressions, and largely impractical ways to get through the day. But this idea was different because it was extremely intuitive and timely and people wanted to be a part of it.

My idea, which I originally posted here, was simply this: celebrate social media (specifically foursquare) on April 16th. You see, April 16 is 4/16 and since 16 is four-squared, 4/16 is the perfect day to go out and check in with foursquare. So get together with your friends and hit up your favorite venues. Make a day of it. Have fun.

And certainly Tampa Bay and the rest of the world will have a good time on April 16th. But that is not what this post is about. Not really. It is about how quickly and how “awesomely” an idea can spread via social media, if the conditions are right. Exactly one week ago, I posted the Foursqare Day idea. Today, we have a giant group of people working together to make it a reality and communicating around the clock. We all have different skills and access to different tools, but steadily, day-by-day, we are growing the Foursquare Day idea into a world-wide movement. There are Foursquare Day events being planned not only in Cincinnati, and San Francisco but many places around the world including the Czech Republic and Switzerland.

The tools of social media have a powerful long reach. They allow us to explore other cultures, ideas, and concepts. But they also allow communities to connect from within. Foursquare Day started in Tampa Bay, and because nothing like this has happened anywhere before, we are excited. And we are proud of what we have accomplished in the last week. We have blogged, tweeted, and shot video like crazy. Why? Because we believe in what we are doing and we are having fun. And we are going to continue to do so, until the last person leaves the last swarm on April 16th.

Please go to http://4sqday.com for more info.

Nate Bonilla-Warford an optometrist from Tampa, FL specializing in children’s vision, and a social media aficionado. His blog is http://brighteyesnews.com.

Further reading:

5 Tips For Using Social Media

10 Important Things About Being Social

DailyBooth – The Live Photo Version Of Twitter

FormSpring.me – A Game Changer In Social Networking

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