Did you watch the Teen choice awards this past weekend? I know, crazy way to start off a post, right?
I can’t believe I was watching it, if nothing more than to satisfy my crush on Selena Gomez. Anyway, have you noticed that celebrities or even businesses for that matter always have the same cliché “thank you” message to their fans or consumers?
It started to make me think…do consumers of fans actually feel value from a “thank you for your support” message. Let’s be honest, it doesn’t get more generic than that and we’ve heard this for so long from so many people and companies.
I know you’re probably thinking, “Frank, what do you want them to say?” Well, I want some originality! Spice things up.
There Are Better Ways To Show Appreciation To Your Following
First let me start off and say, I believe celebrities and major brands understand that they would not be where they are if it wasn’t for their fans or consumers. They help them grow, that’s a given.
However, I don’t want to hear another thank you speech. It’s becoming nauseating to be honest. Do I really get the feeling that you care about the fans that voted for you at the Teen Choice Awards? Not really because the way you show your appreciation is too dull.
People like emotion and feeling a connection with those they support, right? Well how about we see more of that. Those in the position of constant recognition can start to feel the “WOW” feeling go away and start to expect to be acknowledged.
So, how can the “thank you” phrase be restored?
Is More Engagement On Social Media The Answer?
No. That’s not the answer. Social Media is great and you all know how much I love it and believe in connecting with people, but it’s not going to restore the “thank you” message from brands or celebrities.
I talked a little earlier about connecting through emotion and feeling.
Melina Perez, who is a former professional wrestler for World Wrestling Entertainment was recently let go by the company. A decision that fans didn’t like at all and couldn’t understand why.
I know many of you probably don’t care about wrestling, but this is a good case study example to prove my point about connecting on a higher level to where that “THANK YOU” actually means something.
Now, Melina has been active on social media engaging with fans on Twitter, posting YouTube videos, and podcasts on her blog. Her fans care for her and she makes it a point to show her appreciation back. Here’s a message to the fans after she was released. It’s not generic at all. It’s heart felt and you can tell the support from her fans means the world to her.
When Do Fans/Followers Feel That Connection?
I sure hope you listened to the podcast from Melina, even if you don’t like wrestling.
If that wasn’t meaningful or a true love for the people in her life, I don’t know what is. Problem is, not enough brands or celebrities have this type of emotion behind their “thank you’s.”
I’m not saying every brand or celebrity needs to get choked up, but what I am saying is they need to make it more personable with their following. You as a fan/supporter want to feel that you really are appreciated and Melina does a great job of that. (She even sent me a direct message on Twitter before!)
This all goes beyond Twitter, Facebook, or any other social network. This is saying “thank you” and meaning it. Not just, “I got this award, I’m thanking you because I have to.” Show me why you’re thankful!
There’s Not Enough Time To Thank Everyone
That’s a load of horse crap. Gary Vaynerchuk always replies to his fans on Twitter, does live streams, talks to people for hours after giving a talk. That’s saying “thank you” without even needing to say it. That’s going the extra mile.
If one person can do it, and Gary has a lot on his plate, than anyone can do it. It’s just whether or not you are ACTUALLY thankful for those people who care about you.
There are so many outlets online to make that feeling of appreciation known. If you don’t like writing, there’s audio and video, and vice versa. I don’t need to go into detail there because it should be known, but again, the problem is many people take it all for granted.
What Have You Seen Recently Where An Actual ‘Thank You” Went A Long Way?
Bottom line is…celebrities and brands need to step up their game. I gave you an example of both a brand and celebrity in this post. Yes, Gary Vaynerchuk is a brand in itself. Melina is too, however, she’s more of a celebrity.
Regardless, they are the types of people that even if they lost everything, they would still show their appreciation to their following. Melina lost her job, she didn’t ditch the fans which she easily could have. When Gary has someone who doesn’t like his style, he reaches out to the to see what he could do better. That’s saying thank you!
What have you noticed brands or celebrities do online that impressed you? Leave a comment.
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