How To Show You Care When Engaging And Not Come Off As Phony
“Hi Frank Great job. I was unaware of CommentHour till I read your post. It seems like a great way to increase the user engagement for your blog. I found your blog posts very interesting and informative. Would read all your posts.
I have one suggestion for your blog, please change your post font-style as it doesn’t match to a professional blogger’s style. Anyways its only my opinion.”
This was a recent comment I received on my post about #CommentHour. Why am I sharing this with you? Simply put, not only did Daniel have some kind words for the valuable information I shared, but he followed up with suggestion to improve my blog, which I always appreciate from all of my readers. However, most people may just respond to the comment. I did that, however, I went past that to create a friendship between Daniel and myself. Let me make something clear as well, this is not a fake friendship which I see a lot of people to do just so they can get something from their reader, like a sale. So what I did was email Daniel to see which font he would like me to use on the blog to make the reading the blog more enjoyable.
“I just wanted to thank you for your recent comment on my blog post about CommentHour. I just wanted to follow up with you on your feedback about the post style font I use. Which font style do you think would be better or easier to read? I’d like to look into this for you if it would make it easier for you to read my posts! I look forward to hearing your thoughts.”
Here was his response when I emailed him:
“Hope you are doing well. Truly speaking, I was not expecting a mail from you seeking my opinion on font-style as I am nobody to suggest you anything. It’s your blog and you have every right to choose everything. This shows how concerned you are for your readers and for your blog.”
I think this response from Daniel says it all. To sum it all up, when you do something that creates “the element of surprise”, you are showing respect for your reader and improving your social engagement practices online. These are behaviors that should be used when not only engaging through email, but on platforms like Twitter, Facebook, or even Google Plus. Most people tend to take constructive criticism in the wrong way. Instead of feeling insulted, take a step back and realize that your readers want you to succeed.
Following Up With Your Community Maintains A Strong Foundation
The biggest mistake that people tend to make with their community and continuing to build their relationships is not following up with them. I like to follow up and check in with my community. I recently checked in with Daniel to let him know that I was running into some difficulties trying to adjust the font style for the posts on my blog. Now, I don’t need to do this, but I care enough to do so. That’s going the extra mile and now Daniel knows that I’m out to help my community however I can. I personally believe this practice needs to be utilized with your entire community and not just one person because then you might loose a relationship with someone.
Are You Going To Go The Extra Mile?
Obviously in the end, we’re all looking to gain an edge on our competition, but the online world we live in is saturated with the same redundant information. So besides being unique and different in our approach, we must also go the extra mile. It’s true that email is one of the best ways to connect with your community because it’s personal, but don’t forget that when you have someone reaching out to you on a social media platform, you should make an effort there too. Don’t ignore questions or feedback…embrace it! It will help improve your relationships for the better. So tell me, what have you done to go the extra mile? What was their reaction? How can I improve this blog for you?