Posted on Friday, 12th August 2011 by Frank

Do you feel that when a celebrity or major brand thanks their fans/consumers that it’s meaningless? They sound so generic and it really doesn’t connect with you? Well, what can be done to restore value in saying thank you? Are there any brands or celebrities that no how to create an emotional connection?

Tags: appreciation, brands, celebrities, connecting, gary vaynerchuk, melina perez, thank you
Posted in Customer Engagement | Comments (23)

Posted on Friday, 29th July 2011 by Frank

Are you trying to build your online community, but you’re too obsessed with trying to figure out how to have a large group of people following you? Let me bring back down to Earth and explain to you why a smaller community can be better for you starting off. Communities grow naturally, but a big factor is the way you’re treating people. What type of attention would you give people should your community take off?

Tags: community engagement, interaction, internet celebrities, large community, small community
Posted in Customer Engagement | Comments (7)

Posted on Friday, 22nd July 2011 by Frank

Do you care about the relationships you build online? Think about it, when someone reaches out to you and provides you with feedback, do you acknowledge it? If not, you’re making a big mistake. Not only are you missing out on a chance to improve yourself, but also build your community in a positive manner.

Tags: caring, community, customer engagement, email conversation, engaging, relationships
Posted in Customer Engagement | Comments (23)

Posted on Friday, 1st July 2011 by Frank

Would you like to see an increase of blog comments to your site? If so, #CommentHour is for you. A simple, yet one of the most effective ways to increase engagement on both Twitter and your blog. There’s never been a more powerful way to combine two platforms for the better of the community.

Tags: #commenthour, comments, community, engagement, interaction, Twitter, twitter chat
Posted in Customer Engagement, Twitter | Comments (39)

Posted on Thursday, 16th June 2011 by Frank

Papa Johns does a poor job with customer service via email and through social media. They say they’re going to fix an issue, but it never actually happens. Honestly, how can you continuously redirect customers on Twitter to the support email address?

Tags: customer service, customer support, fail, papa johns, pizza, social media
Posted in Customer Engagement | Comments (2)